Akshaya Tritiya

An important day for Hindus. Especially womenJ Guess why?

Its another excuse to buy gold.

'Akshaya' means never depleting.There is a belief that if you start anything good on this day it will grow manifold. So this is the day where all new ventures are started.

This day generally falls at the end of April or early may.

But jewellers use this day to market their gold. You should see the shops filled with people wanting to buy gold. 15 years before I never knew such thing existed. There was no marketing of this day’s significance. But when jewellers used this to market their metals, it became popular.

On this day, women buy atleast a gram of gold. Some times there are advanced bookings! 

The shops open early morning and go on till late night. Usually here jewellery shops close by 7or 8 p.m.

People atleast buy silver if they cant afford gold.

And there is another interesting buying pattern in women(in our state atleast). One of the jeweller told me and I always think of it.

When the gold price increases people rush to the shops to buy it, for fear that it might increase more.But when the price is dropping they wait thinking that it will reduce moreJ Interesting logic is it not?

Imitation jewellery rules

I was writing about Imitation jewellery so thought of sharing some pictures of them.

Imitation is the name given to only jewellery that looks like gold jewellery.

These types of jewellery has taken the place by storm and everywhere in exhibitions you can see them displayed. Ofcourse there are laks of designs and in different price ranges and in qualities.

It all depends on the place that you display. Now it has also become a fashion to conduct exhibitions in shopping malls and marriage halls.

One particular group takes the atrium for a fee and in turn divides them and allocates stalls to people.
In big malls they ensure that there is no repetition of stalls. Meaning if one person has a stall of imitation jewellery then there cannot be another. One for clothes, one for terracota jewellery etc. So here the sales is good.

These type of exhibition models have become too much that everyone started conducting it, both in malls as well as in marriage halls.

The exhibition that I displayed was in a marriage hall where there was no restriction to display items.
So, many had the same items and hence the sale was not good.

The same jewellery that was displayed here was priced double in the mall exhibition. So where you display matters! The crowd that comes to the mall also is different.

If I had to buy something in gold like the images below, I have to spend around 800 to 1000 dollars.
While I can spend just around 10 dollars to get these.

I am not saying that people are not buying gold jewellery. But the imitation ones are so beautiful and you get such trendy ones too, that most of them are switching over to this.

Earlier it was a stigma to wear imitation now it has become a fashion. I have seen some wearing imitation, but when asked they say its gold. Such is the respect given to gold.